Feature snippets is a format by Google that aims at directing answers to queries concisely and clearly. These quick answers appear in boxes showing the specific results of your queries, without the users having to click through the other results. Ask Google – who is Donald Trump? Or Where is Slimming Studios in the USA? – the answer will appear in a special block with a short description or an image and factual details.
Being featured gives your brand additional exposure in search results. This is why websites and content creators should optimize their content to be featured right away. It will bring more traffic and an increased click-through rate dramatically. Here’s a convincing study by two lead SEO consultants:
- Columnist Ben Goodsell states in his report that the click-through rate (CTR) on a featured page rose from two percent to eight percent when it’s placed in an answer box. All the more, the revenue from organic traffic increase by 677%.
- GM of Perficient Digital, Eric Enge reports a 20–30% increase in traffic for ConfluentForms.com when they showed featured snippets for the query.
Relevant traffic coming from snippets will also enhance conversion and engagement while establishing credibility. Let’s now talk about the different types of featured snippets and how you can optimize your content to make them apt for Google featured snippets.
A featured snippet is the simple-to-read, direct answer to the user’s query. It appears in a block at the top of the search results page, and mostly contains a brief summary of the answer with a link to its web page from where it comes. It typically answers who, when, why, what, how to kind questions
Different Types of Featured Snippets
These are the four different types of featured snippets
Paragraph Snippets – This is the most common type of snippet. The paragraph snippets are text answers given within the snippet block. They can also go alongside an image along with the content. They answer this type of question: How to/ Who is/ What is.
List Snippets – These are answers in a step-by-step form, bulleted list, or a numbered list. They mostly answer queries on recipes and DIY tasks such as How to Do I/ Best of.
Table Snippets – These types of answers use table snippets for questions on pricing, data, and rates. It is structured data, so Google formats it into tables for enhanced readability.
Video Snippets – Google can use Youtube videos and other video descriptions to answer queries. Queries that fall in this category for being answered through a video are featured in this snippet.
How to Optimize Featured Snippets
Just a few pointers before we begin optimization:
- Ask questions and answer them under 50 words. You can include FAQ sections and update the content regularly
- Improving your overall SEO to appear in the SERPs (Page 1 or top 10) is paramount to being featured. Otherwise, it’s not possible to be featured.
- Search questions for recipes, best of, definitions, DIY processes, reviews, and pricing get most featured results often.
- Most of the times, featured snippets are long tail keywords and question-type search queries
- Google states that it programmatically determines that a page consists of a likely answer to the user’s question. Adding a structured markup or unique code on your website won’t increase your chances of being featured.
Guide to Optimize Featured Snippets
Enhance Overall SEO
Being featured is impossible if your content is not ranked high, you must practice SEO and work on high-quality content
Find Target Keywords
Determine featured snippet opportunities by – determining keywords that are already ranking on the first page or use a tool like AHREFs. You can also do keyword research and keep your focus on questions. Target the most frequently occurred words in featured snippets. (As identified by the tool)
Revise Old Content
Another way is to revise existing content and answer questions. It may be ranking high, but it will need a different approach to get featured. Place the target keyword in the first para so it will appear bold within the featured snippet. Add summary and lists to make your content prime to be featured.
New Strategic Content
Search on Google for more questions and look for trends across the internet to come up with a new content strategy. Create content with answers like Who, When, What, Where, Why, and How. Make it relevant to your product, website, and industry.
Google prefers factual numbers-driven well-structured content. Also, add color and richness to your, answer such as ingredients, dates, steps, numbers, etc.
Answer in Brevity
The primary question answered by your content should be added as a heading or subheading. Also, keep it short. 45-50 words are enough.
Structure Queries Properly
Organize your content into generic and specific questions so you can answer the related and non-related queries. Adding a hook to the content compels the reader to click through the snippet on the top of your site.
Upload beautiful, branded, and annotated images throughout your webpage. WordPress adds dates to pictures, so keep updating periodically.
Answer Related Questions in One Blog
A page needs to be structured to answer the primary question along with the related questions. If a page is featured, it will get feature related queries also. This establishes authority and credibility. Take a look at the “People also Ask” section for related question suggestions.
Monitor and Get Indexed
Keep monitoring the questions that are featured for the CTRs and the new opportunities along with it. Try Google Search Console to submit your page to Google and fetch it for re-indexing.
Conclusion – A featured snippet enhances not only exposure to the traffic but also the relevancy of traffic. It’s not simple to be featured. However, bagging snippet opportunities as well and optimizing your content can make you win and stay one step ahead in your game.